The global CEO of Isobar Jean Lin has confirmed that Cheyney Robinson will jump onboard the Isobar team in April, as chief experience officer, EMEA and Asia Pacific.
Robinson hails from IBM Interactive Experience, where she held the post of chief creative officer, Europe. She will continue to be based in London and report to Jean Lin.
Robinson’s experience is expected to help evolve the agency’s experience and service design offering across EMEA and Asia Pacific, while driving Isobar’s global brand commerce strategy and design thinking. Robinson will also join Isobar’s Global Creative Excellence Council, contributing to further elevate the agency’s creative output.
The appointment of Robinson adds a little more firepower to Isobar’s senior management talent in strategic design, off the back of the recent appointment of Rod Farmer as strategic design director in Isobar Asia Pacific.
Robinson has stints as creative director at SapientNitro and Razorfish under her belt and is apparently a bit of an expert in the creation of unique user-centric experiences. Robinson’s client experience is across a panoply of creative and strategic arenas spanning international fashion, luxury, automotive and retail brands.
“Connecting powerful narrative with world-class customer experience is one key factor for brands to succeed in today’s omni-channel world. We are committed to helping our clients in unleashing the power of digital and transfigure complexity into sophisticated, elegant and meaningful user experiences. We are excited to welcome Cheyney to Isobar,” Jean Lin said.
Robinson added, “I am delighted to join Isobar as Chief Experience Officer in a phenomenal role that connects brand creative and customer experience. Isobar has a relentless focus on innovation and delivering ‘Ideas Without Limits’.
“They are taking bold steps to lead the next generation of experience and service design. I look forward to bringing that vision to life.”
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