As marketers, there’s nothing like a good global sporting event to bring your customers together, but how do you know which demographic is best to target for your product?
Well, thanks to The Trade Desk, we now have a rundown of what fans of the Summer Olympic Games look like, depending on which country they come from, and what sport they’re most into.
For example, Aussie fans are apparently students, job-seekers and techies, and are interested in beer, clubbing and compact cars. Fans of the swimming are typically also boat-lovers, steak fans and parents of young children. Who knew?
Check out this fun infographic to see where your product intersects with key target markets:
Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]