The Beijing Winter Olympics kick-off in a mere nine days time (Seven has the rights) and to get fans excited, the International Olympic Committee has unveiled a short film (maybe just don’t mention the host’s human rights record!)
The spot’s called “Every rise, every fall, every victory – we’re in it together” and is the work of London agency Uncommon Creative Studio and was directed by Saloman Ligthelm who’s arguably more famous for his music video work.
Narrated by three-time Olympic medallist, American alpine ski racer Lindsey Vonn, the spot cleverly sees members of the public mirroring their favourite winter sports.
It comes as brands keep a very low profile with this year’s Games, clearly not wanting to be seen condoning a lot of Beijing’s behaviour, which has led to a surprising dearth of Winter Olympic ads.
Check out the action packed spot below: