International Olympic Committee Launches Winter Olympics Film In Support Of Beijing Games

International Olympic Committee Launches Winter Olympics Film In Support Of Beijing Games
SHARE
THIS



The Beijing Winter Olympics kick-off in a mere nine days time (Seven has the rights) and to get fans excited, the International Olympic Committee has unveiled a short film  (maybe just don’t mention the host’s human rights record!)

The spot’s called “Every rise, every fall, every victory – we’re in it together” and is the work of London agency Uncommon Creative Studio and was directed by Saloman Ligthelm who’s arguably more famous for his music video work.

Narrated by three-time Olympic medallist, American alpine ski racer Lindsey Vonn, the spot cleverly sees members of the public mirroring their favourite winter sports.

It comes as brands keep a very low profile with this year’s Games, clearly not wanting to be seen condoning a lot of Beijing’s behaviour, which has led to a surprising dearth of Winter Olympic ads.

Check out the action packed spot below:

 

 

 

 

 

 

 

Please login with linkedin to comment

International Olympic Committee Winter Olympics

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]