Facebook’s social media subsidiary Instagram has announced the launch of new messaging tools for businesses.
The new tools will enable businesses to have a better way to manage correspondence with potential customers on Instagram through:
- New inbox management/filtering capabilities: businesses can now ‘star’ and filter messages as an easy reminder to follow up on later.
- A blended inbox: important new customer messages in your main direct messaging inbox, instead of in the pending folder; and
- Quick replies: in the coming weeks, Instagram will begin testing quick replies so that businesses can easily to respond to common questions.
Instagram has also introduced new profile buttons that enable consumers to get more from business profiles and make simple one-click actions without leaving the app, such as ‘buy tickets’ and ‘reserve.
It’s rolling these buttons out with a range of partners, including Acuity, Atom Tickets, ChowNow, Eatstreet, Eventbrite, Fandango, GrubHub, Reserve, Restorando, Resy, SevenRooms, StyleSeat, Tock, and Yelp Reservations.
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