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B&T > Marketing > Instagram Unveils New Tools For Businesses
MarketingMediaTechnology

Instagram Unveils New Tools For Businesses

Staff Writers
Published on: 9th May 2018 at 6:17 PM
Staff Writers
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Facebook’s social media subsidiary Instagram has announced the launch of new messaging tools for businesses.

The new tools will enable businesses to have a better way to manage correspondence with potential customers on Instagram through:

  • New inbox management/filtering capabilities: businesses can now ‘star’ and filter messages as an easy reminder to follow up on later.

 

  • A blended inbox: important new customer messages in your main direct messaging inbox, instead of in the pending folder; and

Instagram Business messaging tools [3]

  • Quick replies: in the coming weeks, Instagram will begin testing quick replies so that businesses can easily to respond to common questions.

Instagram Business messaging tools [1]

Instagram has also introduced new profile buttons that enable consumers to get more from business profiles and make simple one-click actions without leaving the app, such as ‘buy tickets’ and ‘reserve.

It’s rolling these buttons out with a range of partners, including Acuity, Atom Tickets, ChowNow, Eatstreet, Eventbrite, Fandango, GrubHub, Reserve, Restorando, Resy, SevenRooms, StyleSeat, Tock, and Yelp Reservations.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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