Instagram To Trial Ads For IGTV In Australia

Instagram To Trial Ads For IGTV In Australia
B&T Magazine
Edited by B&T Magazine



Instagram has announced that they are introducing advertising in IGTV in Australia. The ads will include a revenue share model for some Australian creators.

Creators are the heart of culture on Instagram. Since the earliest days, they’ve inspired people around the world with their talents and shared their lives with their fans.

Now more than ever, it’s vital that creators can use Instagram to grow their personal brand and be able to make a living.

Last year Instagram started testing ads in IGTV with a revenue share model for some US-based creators, and have slowly expanded the test as we’ve improved the experience.

Over the coming weeks, they are expanding this to select creators in Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed.

The video ads will be built for mobile and up to 15 seconds long.

IGTV ads are immersive, mobile-first and reach high-intent, engaged audiences. Instagram recently rolled out Automatic Placements so advertisers globally have the option of having their ads delivered next to IGTV videos.

Some of the Australian creators in this test will include @thescranline, @nathan, @tanhennessy, and @norrisnuts.

“IGTV has helped me become more comfortable in my creativity by allowing me to make longer format videos on my largest platform! It’s also a great way to enjoy the process of creating content for educational and conservation purposes and get paid for it.” – @therealtarzann

IGTV ads will continue expanding throughout the year, meaning more creators in other countries will soon gain access.

This update is part of Instagram’s broader commitment to building a suite of tools to support creators’ various needs and ambitions, no matter who they are.

IGTV is seeing real momentum, particularly over the last year, as it has been a place for creators to connect more deeply with fans.




Please login with linkedin to comment

Instagram

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]