Instagram Set To Tackle “Hidden” Advertising

Instagram Set To Tackle “Hidden” Advertising

Instagram is cracking down on ‘hidden’ advertising on the platform as part of new restrictions.

The UK Competition and Markets Authority (CMA) announced the changes last week, which will force all “incentivised posts” to be labelled as such.

“The Competition and Markets Authority (CMA) has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivised to do so, and that the platform was not doing enough to tackle the problem,” said the CMA in a statement.

“Instagram will now make it easier for all users – and the businesses they promote – to comply with consumer protection law when posting content.”

The changes will see Instagram ask influencers to confirm if they have “in any way” been incentivised to promote a product or service and extend its ‘paid partnership’ tool to all users.

The social media app will also deploy algorithms to detect any potentially unlabelled sponsored posts and create a new tool for businesses to promote how their products are being promoted.

Although the changes have been enforced by the British authority, they are set to have a global effect.

Instagram will enforce the new restrictions for anyone who directs their posts towards Instagram users in the UK, meaning influencers around the world must now be wary of the changes.

 

 

 




Please login with linkedin to comment

Instagram

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]