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Reading: Instagram Is Bringing Ads To Reels
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B&T > Media > Instagram Is Bringing Ads To Reels
Media

Instagram Is Bringing Ads To Reels

Staff Writers
Published on: 23rd April 2021 at 9:09 AM
Staff Writers
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Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels.

In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia.

The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, ads can be up to 30 seconds and people can comment, like, view, save, share and skip Reels ads.

The ads will be inserted in between Reels and will be surfaced in most places people can view Reels content.

Alongside ads in Reels, Facebook also announced new advertising options for Facebook In-Stream video. Advertisers will now be able to place ads by video topics, using machine learning.

Facebook Australia’s managing director Will Easton said the new solutions would help brands better connect with customers.

“For years we’ve shared how popular Facebook and Instagram video are for connecting with brands, but today’s new insights demonstrate the ongoing growth of that engagement,” he said.

“Every day brands are finding innovative ways to connect with audiences using our video tools, and that includes new formats like Instagram Reels. Australians are embracing the short-form video format, so it’s fitting that we’re one of a handful of countries to begin testing ads across the Reels platform today.”

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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