Instagram is expanding access to its Shopping feature for Australian businesses and creators.
Under the new update, any eligible business or creator account with at least one product to sell will be able to use shopping tags.
The changes go into effect on 9 July.
“Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product will be eligible to use shopping tags to drive people to their website to make a purchase,” said Instagram in a statement.
“Now when businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. If a business is not approved, we will now offer a clear reason so they can take the necessary action or appeal.”
The policy also requires businesses tag products from a single website that they own and sell from, as opposed to a third-party vendor.
“Today’s update will give more businesses the power to sell on Instagram, and help our thriving creator community turn their passion into a living,” said Facebook Australia director of sales Naomi Shepherd.
“Businesses of all kinds will now have access to our Shopping tools, which is especially important in light of the economic challenges many are facing this year. We’re also ensuring that our updated commerce policies make shopping on Instagram more transparent for businesses and people alike.”
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