Last Thursday saw the fourth running of the annual UnLtd: Big Dream event, designed to showcase the positive impact the media industry has on young Australians (lead image: Initiative staff).
More than 700 people attended the event which saw Initiative win the Good Company award, Wavemaker’s Philippa Noilea-Tani win the Social Change Maker award, and Boys Do Cry by The Hallway and Initiative scoop the Campaign for Good gong.
“For several years, Initiative has been delivering impactful and positive change,” said Nina Nyman, CMO at UnLtd.
“It’s a commitment they invest heavily into and it’s delivering results, not just to the not-for-profits they support, but to our industry, and their staff. They were the first media agency in the world to establish a division dedicated to impact-led media planning. They are not just an advocate of good but a great example of how to integrate it into a business.”
Event guests were transported to a “mystery” venue in Lilyfield and were then taken through a series of experiences ranging from puppet theatre to circle work by the campfire, to showcase the life-saving work that UnLtd’s charity partners do.
The event raised more than $565,000 for the work that UnLtd does to support young people at risk. Over $46,000 was raised from The Big Pledge to build a farm for BackTrack so that they can create a safe place for kids doing it tough and provide them with life and agricultural skills to help young people find employment and gain independence.
“It’s been a tough year and an especially tough few weeks for our industry but it was heartwarming to once again be reminded of how generous and caring our industry is despite the challenges,” said Chris Freel, CEO of UnLtd.
“Big Dream is a celebration of everyone in the industry, our collective impact and the power we have to create positive change when we work together. In FY22, our industry generated $58 million in social impact value and Big Dream is an opportunity to showcase and celebrate that phenomenal impact.”
