Initiative Snags Cancer Council Media Portfolio

Initiative Snags Cancer Council Media Portfolio
SHARE
THIS



Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio, off the back of a competitive pitch process.

As a result, Initiative now leads the national fundraising media portfolio on behalf of Cancer Council Australia for key national campaigns including Daffodil Day, Australia’s Biggest Morning Tea and Pink, as well as Cancer Council’s licensed sun protection products. 

CEO of Initiative Australia, Lee Leggett, said, “As one of Australia’s most well-known and respected charities, Cancer Council provides endless opportunities for highly effective fundraising media campaigns.

“We’re looking forward to bringing our plans and ideas to market with the Cancer Council team.” 

Cancer Council Australia’s director of marketing and partnerships, Rubinee Hoyne, said Initiative was chosen from a highly competitive field based on an inspirational response to the brief.

“Initiative demonstrated a strong understanding of the Cancer Council brand and most specifically showed how they would bring innovation to our major fundraising campaigns – helping us to elevate our activity and drive deeper engagement across a broader range of audiences,” Hoyne added.

Please login with linkedin to comment

cancer council ChildWise Clear daffodil day

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine