Did you click on this story and fear yet another long-winded diatribe into the marketing peccadillos of the dreaded Ys would appear?
Well, fear not, rather than lots of words it’s a simple and easy to read infographic instead.
The graph and research is the work of Canadian consumer marketing firm LaunchLeap who interviewed the 18-34s on their advertising consumption preferences.
According to LaunchLeap CEO Thomas Sychterz, Millennials get “treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple.”
Sychterz, whose comments were reported on the US industry site Adweek, said the Ys were very responsive to advertising and wanted to be brand aware. “The main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner,” he said.
Check out the full LaunchLeap research below:
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