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Reading: Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)
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B&T > Marketing > Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)
Marketing

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)

Staff Writers
Published on: 11th December 2018 at 7:53 AM
Staff Writers
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A study into the Christmas shopping habits of Aussies has again found that we’re eschewing the big chain retailers and increasingly going online to buy the presents.

The research, by Melbourne market research and insights agency Honeycomb, found that 60 per cent of us will do all our shopping digitally this year.

When it comes to the stores that will be taking our cash, 48 per cent of respondents said they’d purchase gifts from Kmart, however, only 12 per cent said they’d be darkening David Jones’ doorway.

Interestingly, only 14 per cent said Amazon would be their Christmas retailer of choice this December.

When it came to actual spends, Honeycomb’s research found that will fork out $124 for each child and $94 on every adult.

Check out the full results in the handy infographic below:Christmas Shopping 2018

 

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TAGGED: Christmas, Honeycomb, retailers
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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