Ward6 has launched a new campaign for Nicotinell through client Perrigo that asks smokers to unsmoke.
Says Ward6 creative director Grant Foster: “Unsmoke is all about undoing the addiction. While our competitors are sounding similar, bouncing around the term quit’ in their communication, Nicotinell disrupts the conversation with a clear, fresh, one-word call to action – unsmoke.”
The campaign promotes the new Nicotinell Combination Therapy Pack – patch and gum together, which gives a 75 per cent increased chance of quitting verses patches alone.
Says Perrigo marketing manager Ratna Selvaratnam, “The campaign aims to connect with smokers in relatable situations. Whether you unsmoke for your children, your partner or yourself, you’ll have a better chance if you unsmoke the smart way with Nicotinell”.
The call to unsmoke is already in pharmacy and will appear across a wide range of media communication, including TV, outdoor, print, digital and social #unsmoke, kicking off in September.
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]