A who’s who list of Australian media executives have welcomed the ACCC’s Digital Platforms Inquiry.
After beginning the process late in 2017, the government finally released the much-anticipated report on Friday, indicating tech giants Facebook and Google will be “held to account” for their role in shaping the current media landscape.
Upon releasing the 600-page report, treasurer Josh Frydenberg and communications minister Paul Fletcher announced a 12-week consultation process during which time a new Australia media framework will be developed.
And with the report calling into question the dominance of these tech giants, it is little surprise Australia’s traditional media players were welcoming of the findings.
Seven West Media boss Tim Worner said: “We have all been talking about this for a long time. I have to say that now it feels like we’ll be talking about it for a lot longer.
“Everyone agrees that these digital platforms have too much power and must be held to account to make their activities more transparent.
“And we’d also like to see them pay their fair share of tax, like the rest of us do.”
Nine CEO Hugh Marks congratulated the ACCC on the report.
“The ACCC has successfully identified the steps that need to be taken to bring about change for the benefit of Australian consumers and Australian businesses, in what is a complex area,” Marks said.
“We’re enthused by the strength of the Government’s clear commitment to implement that change – to protect the personal rights of Australians using digital platforms, to ensure the accuracy and reliability of information provided to Australians and to provide a framework that will assist content creators and owners to fairly monetise the results of their work.”
Network 10’s chief operating officer Annabelle Herd said: “It has taken a long time to get to this point and there is still a way to go to implement most of the recommendations. These are complex issues and, no doubt, there will be heavy push back.
“However, it does feel like the glamour of the global digital players has worn off in Canberra and for the first time there seems to be a strong political will to address big issues like inadequate regulation, lack of transparency, and the impact on Australian media companies, consumers and local content producers.”
Commercial Radio Australia CEO Joan Warner said: “We’re pleased the report recognises action is needed to address issues of market power and regulatory imbalances between the digital platforms and Australian media businesses.
“Greater transparency into how digital platforms operate in the advertising market will only be good for the wider industry and all Australian businesses making investment decisions on advertising expenditure.”
Interactive Advertising Bureau (IAB) CEO Gai Le Roy SAID: “Consumers have increasingly come to expect that their online experience is customised and relevant to them. As an industry it’s essential therefore that we work together to find the right balance between delivering customised and relevant content and advertising experience to consumers which respects their privacy, while also allowing businesses to operate in a way that allows them to meet those consumers expectations.”
Free TV CEO Bridget Fair said: “The ACCC’s ground-breaking report lays bare the unprecedented levels of market dominance of Google and Facebook and the impact that they have had on media companies and the millions of Australians that rely on them. “We have been calling for a strong regulatory response that allows our members to fairly monetise their content on the digital platforms since our initial submission to this inquiry in April 2018. The ACCC Final Report goes a long way towards delivering this outcome.”
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]