Following a competitive pitch, RedEngine SCC won the Princess Cruises AUNZ account over former agency MediaCom.
The Princess Cruises news follows RedEngine SCC’s recent agency account win, BaptistCare.
Commenting on the appointment, RedEngine SCC founder and CEO, Julian Townley, said: “We feel very privileged to partner with Princess Cruises, one of the most recognised cruise lines in the world.
“Princess is at an exciting point in its journey and we look forward to helping the brand to charter new and exciting waters.”
Princess Cruises director of sales and marketing Nick Ferguson added: “With its strong focus on strategy, content and creativity, RedEngine SCC stood out to us as the perfect agency partner to elevate our local social and content offering.
“We’re really excited to partner with RedEngine SCC and see our creative strategy evolve as we launch a record season for Princess Cruises this month.”