Ikon Sydney Group has strengthened its core leadership team and content offering announcing the appointment of Maria Casas as the agency’s new head of content.
Casas’ key remit is to provide strategic leadership and implementation across all of the content needs of Ikon’s clients and lead Ikon’s already strong content and social team of experts.
Natalie Musico, Ikon’s chief of integrated services said the newly established role acknowledges the increased demand from Ikon Sydney’s clients for integration and leadership across multiple communication disciplines. The head of content role balances strategic, creative and commercial requirements in order to drive the most effective content strategies and ideas for the agency’s clients.
“We are delighted to welcome Maria to the team,” said Musico. “Her strong leadership skills and outstanding knowledge across the different content offerings is a great fit in combination with Ikon’s creative, SEO, social and media offerings.”
“Maria’s skillset is another crucial investment by the Ikon Sydney Group since moving to our full service model. It’s a reflection of the growing success of the offering and the faith our clients have in the quality and effectiveness of the strategy, creative and content services we provide. With Maria’s added expertise we further set ourselves up to be a leader across all of their communications needs,” continued Musico.
Most recently head of social media at Saatchi & Saatchi, Sydney, Casas has honed a unique skillset, drawing from experience on both sides of the client/agency divide. Prior to Saatchi, Casas was social media strategy director at Reprise successfully developing social media and digital presences for some of the industry’s biggest brands
Commenting on her move to Ikon, Casas said: “I’m thrilled to be joining the Ikon family. I was attracted to the agency’s strong, forward-thinking business ethic and its nurturing culture and I believe Ikon has the right foundation to deliver the best content offering in Australia.
“The expertise and brain trust in the agency from an integrated services perspective, offers unique opportunities to build and deliver world-class work for clients, and I’m excited to further Ikon’s success in this area.
Casas is an active member of the advertising community and has been a recurring speaker at leading industry events such as Ad:Tech and both the online and retail media summits. Her appointment is effective immediately.