WPP AUNZ’s integrated communications agency, Ikon Communications has rebranded to include a distinctive new brand identity and new strategic positioning.
The rebranding was created by fellow WPP AUNZ branding agency, Landor.
Ikon Communications CEO Lesley Edwards said the old identity no longer reflected who Ikon was and the agency needed a bold new identity for the future which mirrored rapid growth, ambition and an unwavering desire to transform client’s brands into Aussie icons.
She added that it was also very important for any new brand identity to still reflect the 20-year Australian heritage of the iconic agency.
Edwards said: “We are now in Ikon’s 20th year and we recognized the need to revitalize our brand so that it better reflects who we are and how we come together to deliver our purpose.
“Ikon has a strong reputation for challenging conventional thinking which extends to our commitment to put our clients first and provide them with the ability to achieve their full potential.
“Our brief to Landor was to consider our key proposition and represent our core values in our new brand identity.
“I believe they have achieved this and we are delighted with our new look.
Landor developed an identity matching the dynamism and flexibility of ikon and its people.
Far from a rigid wordmark on a page, the 9 shapes that make up the logo are used as an integral part of the identity – each element representing one of the agency’s capabilities.
Together they make up Ikon; but used individually they showcase the agency’s unique offer – from strategy to digital & technology; and from creative and social to channel planning & dynamic trading.
Landor creative director Matty Johnson said: “Working with a sister WPP agency was a real pleasure and a collaboration in the truest sense.
“Together we built a bold brand around the 9 core areas of Ikon’s business, and the idea that Ikon flex to the clients’ needs rather than offering one process to fit all.
“The new brand will give Ikon and its employees the ability to reflect their expertise, skills and client-first approach across everything they do.
“With a simple set of rules to keep the brand simple, yet flexible – any touch point will always be authentically Ikon.”
The rebrand also coincides with the launch of Ikon’s proprietary strategic planning product, Lexikon, that allows clients to better understand the impact of media investment on brand metrics.
Lexikon is underpinned by a proprietary database of brand data for over 50 major Australian brands and will be further expanded throughout 2019.
Edwards said: “We don’t have a one size fits all agency structure, Ikon is a flexible system and the agency and even its proprietary tools are designed to suit our clients’ needs, not ours.
“We always seek to find better ways to give our clients a competitive edge and we believe we have created a new identity which clearly reflects this.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]