Ikon Brisbane Wins Tourism & Events Queensland’s Media

Ikon Brisbane Wins Tourism & Events Queensland’s Media
SHARE
THIS



Ikon Brisbane has been appointed as the strategic media planning agency for Tourism & Events Queensland (TEQ).  The win follows a competitive process conducted at the end of 2017 involving a range of other Queensland-based agencies.

Tasked with contemporising TEQ’s overall media approach, Ikon will also assist the organisation to better promote the breadth of experiences on offer for travellers in Queensland.

Ikon Brisbane agency director Shelley Cook (main photo) said the fully integrated communication strategy developed by the agency was central to the win.

“Our approach was a consumer-centric, data-driven and relevant strategy, applicable across all stages of the travel purchase journey.  It’s all about smarter ways to ensure high-value Aussie travelers see the content that aligns with their individual interests and unique travel behaviours,” she explained.

“We’re thrilled that this approach completely aligned with TEQ’s requirements, and the entire team can’t wait to get started.”

TEQ Group Executive Global Marketing Michael Branagh said Ikon would help ensure Queensland remained front of mind as Australia’s premier tourism and events destination.

“We’re excited to work with Ikon on what is an extremely important aspect of what we do at TEQ and we look forward to seeing the results of their innovative communication strategy,” he said.

“We aim to inspire the world to experience the best address of Earth and Ikon will now be a key part in helping us continue to achieve that goal.”

The appointment is effective from 1st February with responsibility for both Australia and New Zealand markets. 

Ikon Brisbane is part of WPP AUNZ, Australasia’s leading marketing communications group.

Please login with linkedin to comment

ikon brisbane Shelley Cook WPP AUNZ

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]