Keeping yourself entertained in iso is hard enough, let alone if you have children you need to amuse as well.
If you’re running out of ideas of how to keep the kids entertained – or even how to keep yourself entertained – and you’ve already completed too many puzzles as per ScoMo’s recommendation, fear not, Swedish homewares giant IKEA has got your back.
The answer? Its catalog.
McCann Tel Aviv and IKEA Israel have partnered to create a simple yet shockingly effective promotional book that doubles a workbook for kids (or adults with child-like spirits/attention spans).
The pages of the catalog promote IKEA’s goods while also keeping your kids amused while stuck at home. IKEA’s wooden pencils have become the boats in a Battleship game, a maze challenges kids to find an IKEA store, while colouring-in pages will keep your children busy for hours.
Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’, as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.