IKEA’s Brilliant Campaign For Bored Kids (& Adults) Locked Home In Iso

IKEA’s Brilliant Campaign For Bored Kids (& Adults) Locked Home In Iso
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Keeping yourself entertained in iso is hard enough, let alone if you have children you need to amuse as well.

If you’re running out of ideas of how to keep the kids entertained – or even how to keep yourself entertained – and you’ve already completed too many puzzles as per ScoMo’s recommendation, fear not, Swedish homewares giant IKEA has got your back.

The answer? Its catalog.

McCann Tel Aviv and IKEA Israel have partnered to create a simple yet shockingly effective promotional book that doubles a workbook for kids (or adults with child-like spirits/attention spans).

The pages of the catalog promote IKEA’s goods while also keeping your kids amused while stuck at home. IKEA’s wooden pencils have become the boats in a Battleship game, a maze challenges kids to find an IKEA store, while colouring-in pages will keep your children busy for hours.

Check out some of the pages from the catalog below.

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Ikea mcann tel aviv

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