iHeartRadio Pairs Up With Optus For Live Music Experiences

iHeartRadio Pairs Up With Optus For Live Music Experiences

Australian Radio Network’s iHeartRadio Australia has jumped into bed with Optus in a unique partnership that combines a series of live events with exclusive artist experiences and content. The announcement comes off the back of Optus launching Optus Music, a data-free music streaming service.

After several recent iHeartRadio Live events, including performances by international superstars Justin Bieber, Adam Lambert and Jess Glynne, The iHeartRadio Australia Live series aims to bring music lovers closer to their beloved bands and artists, with 14 live events over the next 12 months as well as access to premium content only available to Optus and iHeartRadio customers.

MD of product and marketing at Optus, Ben White, said, “We are delighted to partner with iHeartRadio Australia as part of our ongoing commitment to giving customers game-changing entertainment experiences.

“Australians are passionate about music, and by partnering with iHeartRadio, we’re able to deliver fantastic premium music content and immersive experiences that get our prepaid customers closer to the artists and music that they love.”

The announcement comes after the KIIS Presents iHeartRadio LIVE with Jess Glynne event held on Monday, 9 May in Sydney.

The next iHeartRadio LIVE event was announced today as UK 80s pop sensation Culture Club, to give Pure Gold listeners the ultimate fan experience on Sunday, June 12.

Pure Gold Presents iHeartRadio LIVE with Culture Club ultimate fan experience, and lucky winners will attend an afternoon fan Q&A session with all four original band members hosted by WSFM’s Brendan ‘Jonesy’ Jones & Amanda Keller, before attending the band’s sound check ahead of their performance at the Hordern Pavilion that evening. Winners will also receive VIP tickets the Sunday evening show.

iHeartRadio Australia LIVE officially launched last year with the #BIEBERISLAND event starring Justin Bieber, and Head of iHeartRadio Australia Geraint Davies said the series was only going to get bigger and better.

“iHeartRadio Australia is dedicated to continuingly improving the iHeartRadio customer experience. This extensive partnership with Optus brings two big entertainment brands together to offer the Australian public unprecedented access to the music and artists they love,” Davies said.

“Whether it’s through attending local iHeartRadio Live events like the up and coming Culture Club ultimate experience or by sending lucky winners over to the USA to attend some of the biggest music events on the planet, it truly is a unique offering that we know is resonating with Australian audiences of all age groups.”

 




Latest News

PayPal Reveals 38% Of Aussies Plan To Spend At EOFY Sales, But Not In The Typical Way
  • Marketing

PayPal Reveals 38% Of Aussies Plan To Spend At EOFY Sales, But Not In The Typical Way

New research from PayPal shows that two in five (38 per cent) Australians are planning to shop the End of Financial Year (EOFY) sales, but not for the traditional tax-deductible work expenses. EOFY sales are viewed by many as an opportunity to stock up on discounted work-related items and maximise tax deductions. However, of those […]

Cartology’s Vicinity Centre Retail OOH Network Set For 1,000 Screens By July
  • Advertising

Cartology’s Vicinity Centre Retail OOH Network Set For 1,000 Screens By July

Cartology’s retail out of home reset with Vicinity Centre has gathered pace with over 1,000 digital screens on track to be live by July 2024. Australia’s largest shopping centre Chadstone, which receives over 20 million annual visits, is amongst the first to have been transformed by Cartology. We have now marked the completion of the […]

Ipsos Iris Adds YouTube Viewing Data To IAB Digital Measurement Rankings
  • Technology

Ipsos Iris Adds YouTube Viewing Data To IAB Digital Measurement Rankings

Ipsos added enriched YouTube audience reach and watch time data from mobile, desktop and tablets into the Ipsos Iris digital audience measurement currency, in collaboration with Google and IAB Australia. The addition of YouTube connected TV (CTV) audiences set to launch in Ipsos Iris in the second half of 2024, will provide media owners, agencies […]

Department Of Social Services Launches National “Consent Can’t Wait” Campaign, Via BMF
  • Campaigns

Department Of Social Services Launches National “Consent Can’t Wait” Campaign, Via BMF

The Department of Social Services has launched a national campaign, “Consent Can’t Wait,” encouraging influencers of young people to take the first step in educating young Australians on sexual consent, by checking their understanding and speaking to their peers about it. Created by BMF, the campaign highlights the importance of updating our understanding of sexual […]

Cricket Fever Takes Hold In Prime Video’s First ICC T20 Campaign
  • Campaigns

Cricket Fever Takes Hold In Prime Video’s First ICC T20 Campaign

As the new home of ICC World Cup Cricket in Australia, Prime Video is kicking off its campaign for the ICC Men’s T20 World Cup featuring Aussie cricket superstar Usman Khawaja. The creative, by Leo Burnett Australia, dramatises the way ‘cricket fever’ can take hold of a nation, spreading excitement – game by game, fan […]

O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience
  • Advertising
  • Campaigns

O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience

Atomic 212°, has launched an innovative campaign with O’Brien which sees the iconic brand target younger consumers for the first time. The “Stop! Repair time!” campaign also marks the first time the 100-year-old O’Brien brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising. The new ad is aimed at people […]

DDB Melbourne Nabs Khia Croy For General Manager Role
  • Advertising

DDB Melbourne Nabs Khia Croy For General Manager Role

DDB Group Melbourne has appointed Khia Croy as its new general manager. Most recently at Sunday Gravy, Croy will be responsible for championing DDB Melbourne’s vision of ensuring every team member creates the best work and has the best time of their careers, whilst leading the Melbourne team and its client stable. Croy brings more […]

It’s Friday Calls On Sydneysiders To Up Their Flushing Game In New Sydney Water Campaign
  • Advertising
  • Campaigns

It’s Friday Calls On Sydneysiders To Up Their Flushing Game In New Sydney Water Campaign

You’ve hit rock bottom. There’s water seeping out under the door, your hallway carpet is wet, and your new tiles are a tapestry of your bad decisions. Yep, many Sydneysiders have been there before. Call the plumber! Only three things should ever be flushed down the toilet: Pee, poo, and toilet paper. But, alarmingly, 55 […]

Enigma Appoints Chris Stobbs To Lead Performance Media
  • Media

Enigma Appoints Chris Stobbs To Lead Performance Media

Enigma announced the appointment of industry veteran Chris Stobbs as its new head of performance, as the agency strengthens its growing performance media team. Stobbs will lead digital performance across the agency’s Sydney, Newcastle, and Brisbane operations, prioritising overarching client media strategy and business growth. Stobbs has a rich background in digital strategy and media […]

Claxon Steps Into Oroton Digital Media Account In Fashion
  • Advertising

Claxon Steps Into Oroton Digital Media Account In Fashion

Oroton has appointed Claxon as its digital media agency of record. The agency’s remit will be to oversee and elevate Oroton’s digital media strategy across the brand’s entire digital ecosystem, with a key responsibility to increase digital performance across all channels. Jade Axford, chief growth officer at Claxon, said being appointed as the heritage brand’s […]

Thinkerbell Proves That “Nobody Beats Dan Murphy’s” In New Brand Work
  • Advertising

Thinkerbell Proves That “Nobody Beats Dan Murphy’s” In New Brand Work

Thinkerbell has developed a new campaign for Dan Murphy’s that doubles down on its familiar promise while looking to evolve with changing consumer tastes. There are 5.4 million active MyDan’s members and millions of shoppers heading to their local Dan’s or online each week. With their vast range of local and international drinks, lowest liquor […]

Salesforce CMO Ariel Kelman: Current AI Development “Is Not Sustainable”
  • Technology

Salesforce CMO Ariel Kelman: Current AI Development “Is Not Sustainable”

The current run rate of AI development “is not sustainable” according to Salesforce’s global chief marketing officer, Ariel Kelman. Lead image L-R: Ainsley Harris, senior writer, Fast Company; Ariel Kelman, president and CMO, Salesforce; Greg Howell, president and co-owner, Flexo Concepts; Scott Morris, CMO, Sprout Social; Robert Marusi, chief customer officer, Turtle Bay. Speaking at […]

Demand For Live Events High Despite “Junk” Ticketing Fees & Lack Of Transparency
  • Advertising

Demand For Live Events High Despite “Junk” Ticketing Fees & Lack Of Transparency

Demand for live events remains high, but Aussies have had enough of ‘junk’ ticketing fees charged by legacy ticketing platforms, according to a new study commissioned by Eventfinda TixSuite which dives into the consumer experience of purchasing tickets in 2024. TixSuite, a new software-as-a-service (SaaS) ticketing software model that launched in Australia this year, has […]

Does Risk Outweigh Reward? What The News Corp & OpenAI Deal Means For The Future Of Ad Revenue
  • Advertising
  • Media

Does Risk Outweigh Reward? What The News Corp & OpenAI Deal Means For The Future Of Ad Revenue

Last week, News Corp announced a major content-licensing pact that will see it partner with artificial intelligence company OpenAI. The estimated $250 million five-year deal is predicted to profoundly impact the news publishing industry. The deal will allow OpenAI to use content from News Corp’s extensive range of news publications, including archives, to answer users’ […]

“Love, Healing and Celebration”: Anyupa Butcher & Dr Rachael Maza’s Latest Theatre Phenomenon Celebrates Iconic Founder Of Warumpi Band
  • Media

“Love, Healing and Celebration”: Anyupa Butcher & Dr Rachael Maza’s Latest Theatre Phenomenon Celebrates Iconic Founder Of Warumpi Band

An epic rock ‘n’ roll theatre show, Big Name, No Blankets celebrates the phenomenal journey and impact of Sammy Tjapanangka Butcher, one of the founding members of Australian music icons Warumpi Band. Anyupa Butcher, the charismatic daughter of legendary Warumpi Band founder Sammy Tjapanangka Butcher, has just come off a gruelling rehearsal week ahead of […]

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine