IGA is launching two more national TVCs with a seasonal twist over Christmas inspired by real stories and continues to highlight the relationships IGA retailers have with their local customers and suppliers.
This latest work builds on the IGA TVCs launched eight weeks ago by The Core Agency. The new TVCs go live on Wednesday 20th November.
IGA is a network of 1,400 independently owned stores, whose communities help shape what goes on their shelves. Because they have a unique and genuine connection to their local communities, they can tailor their ranges to give local customers more of what they like.
This means IGA shoppers can discover unique local products, old favourites and products that they can’t source anywhere else to give their festive spread a personal twist!
IGA stores are often owned and operated by families who live and work in their communities, which means they are passionate about supporting local producers, growers and suppliers, along with giving back to their local communities wherever possible.
The TVCs continue with Shane Jacobson, recounting stories inspired by IGA customers and local suppliers. The agency worked with IGA to source genuine stories particular to the foods Aussies love at Christmas time. We see how an IGA owner’s special relationship with a local cherry grower ensures his customers get to enjoy the freshest cherries delivered to his store 24 hours from picking; and why an Italian family visiting their rellos in Australia needn’t have brought their favourite panettone with them all the way from home.
Speaking of his involvement in this new series of TV adverts over the festive season, Jacobson said: “Christmas is such a magical time of year and these new stories bring to life the incredible role IGA stores across the country play in making it just that little bit more special. At the heart of IGA are the locals – local storeowners, local communities, local suppliers and local shoppers and I am thrilled to be able to share even more of the ways that IGA retailers go over and above for their communities.”
Sydney independent, The Core Agency, is part of the creative roster for IGA. Its remit is to bring to life the unique and different things that make IGA special.
The Core Agency founder and creative partner Christian Finucane said: “Our latest stories for IGA further amplify just how markedly different IGA is compared to the big supermarkets. The things that local IGA owners do for their customers are fantastic and the festive period is a great time to share these stories.”
GM of marketing Tracy Wilson added: “IGA owners are part of their local communities, so they know what their customers want and can stock their shelves accordingly. We don’t need to make these things up and are proud to share even more real stories about what sets IGA apart.
“These new TVCs really showcase the benefits that come with shopping independent and supporting local businesses.”
Brand: IGA Supermarkets
Executive General Manager, Retail Channels: Danielle Wilkes
General Manager Marketing: Tracy Wilson
Head of Marketing – Brand: Helen Kealy
Head of Marketing – Value and Seasonal: Nada Steel
National Brand Manager: Hayley Lusk
National PR & Content Manager: Heather Howell
Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
TV Producer: Bill Doig
Business Director: Rebecca Turner
Senior Account Director: Sid De
Senior Account Manager: Max Whitehouse
Strategy Director: Andrew McCowan
Production Company: Walkabout Films
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Simon Ozolins
Production Manager: Wendy Lengel
Casting Director: Antonia Murphy / Fountainhead
Editor: Phil Horn
Audio: Otis Studios
Please login with linkedin to commentIGA
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]