Icon Appointed As Pause Fest’s PR Agency

Icon Appointed As Pause Fest’s PR Agency
SHARE
THIS



One of the world’s leading festivals for business and creativity, Pause Fest, has appointed Icon Agency as its national PR agency as it begins preparing for its 2021 event.

Now in its tenth year, Pause Fest 2020 in February was the festival’s biggest event to date. With 360 speakers and 9,370 in-person attendees and an additional 9,700 online streamers, it was one of the last big corporate events in Australia before the coronavirus pandemic took grip.

Described as ‘Innovation Capital’, ‘Octoberfest for business’ and ‘Woodstock for digital natives’, Pause Fest 2021 will look different to previous years events.

Pause Fest founder and CEO George Hedon said: “We’re all hopeful that there will be some sense of normality in time for Pause Fest 2021, but we are busily reimaging what the event will look like in the post-COVID era.

“Pause Fest’s mission is to create a culture for the brightest of creators and innovators to come together and share their projects, knowledge, passions and insights – openly, freely and generously for the benefit of the entire community.

“The creative shift in the way we live, work and communicate during COVID-19 has shown this is all possible to achieve this via virtual channels.”

Pause Fest will be working with Icon Agency on a broad remit of activity beyond the 2021 event. “The festival is always the highlight, but we have a packed program running all year long. Our contribution to Australia’s start-up and tech community extends far beyond the three day festival.”

One of the major developments from Pause Fest is the launch of its inaugural The State of Australian Tech 2020 report, featuring data from a survey of almost 400 start-up founders in Australia revealing more than half feel ignored by government, with a third saying Australian regulations are actually impeding their growth.

“The stats on Australia’s tech sector to date have been poor. Most are outdated, inaccurate and not supported by industry enough. However, data is critical. Without data, we cannot track progress.

“That’s why we’ve established the State of Australian Tech 2020 report to allow us to recognise the successes of our ecosystem, but also to confront the shortcomings that need to be overcome for us to be truly world-class.

“The report will build on our existing cataloguing of Australia’s start-up success stories, including via the Pause Awards, which we’ve just opened for 2020 submissions.”

Speaking on the successful appointment, Icon Agency managing director (digital) Chris Dodds said: “Pause Fest is one of the most exciting and well-connected brands in the Australian tech space. We’re delighted to be its PR partner and support them in their mission to help the next generation of Aussie entrepreneurs to succeed, while cracking important societal problems along the way.”

Speaking on Icon’s appointment, George Hedon said: “In an agency relationship I value attention to detail, understanding of the tech space, strategy and expertise and a focus on client success – all of which I’m finding with Icon Agency. I look forward to working with Icon to help grow the Pause Fest brand.”

 

Please login with linkedin to comment

pause fest

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]