Five-time Olympic Gold Medalist, Ian Thorpe AM has joined global leader in probiotics, Yakult as its new brand ambassador.
The three year-partnership will see Thorpe promoting Yakult and the positive contribution of the Lactobacillus casei Shirota strain found exclusively in Yakult products to intestinal microbiota.
The partnership will also demonstrate Yakult’s ongoing commitment to science and continued work investigating the use of bacteria in food, cosmetics and pharmaceutical products, which is at the core of the Yakult company.
Thorpe will feature in a new integrated campaign across TV and online channels, rolling out in January 2020 and the partnership will extend across multiple phases all designed to help consumers understand the role of probiotics in maintaining digestive health.
Mr. Kenji Ono, MD of Yakult Australia said: “We are delighted to have a trusted name like Ian Thorpe represent Yakult Australia.
“Ian’s longstanding record of personal integrity and excellence in his chosen field fit very well with Yakult’s Corporate philosophy.”
Thorpe said: “As an athlete, maintaining my health has always been really important. As a long-time customer of Yakult, even when I was competing, I have seen the benefits of the Shirota strain to my gut health, so I am honoured to have the opportunity to tell the company’s story.”
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]