Digital outdoor media company QMS has partnered with brand and design agency Hulsbosch to launch a new brand strategy, positioning, logo and visual identity.
After seven years of exponential growth and with the imminent launch of Australia’s premier OOH contract in the City of Sydney, the new brand, underpinned by a clear strategy and vision for the future, has been developed to lead the business through its next evolution.
Sara Lappage, chief operating officer, said: “We have experienced such enormous growth in such a short period, that now as we prepare to launch the reimagined City of Sydney network, it is the right time to shift industry perception, revitalise our brand, and reposition ourselves to better reflect our digital-first, data-led offering in the market.
“Following extensive internal and external client engagement, our distinct new brand identity and proposition have been created to capture the essence of QMS, and the connection we provide between brands and audiences, as well as ourselves and our clients.
“Working closely with Hulsbosch, our team’s immense passion for digital, desire to challenge the norm and champion new ways of thinking became clear. We are more than just any outdoor media company. We are genuine partners, ready to act, and we are committed to pushing the boundaries to deliver real results for our clients and partners.
“We have built an exceptional team, who have come together with a clear purpose and are inspired and excited for what lies ahead.”
Hans Hulsbosch, executive creative director at Hulsbosch, said: “The refreshed identity showcases a bold, high-impact icon with energy and pulse that successfully brings to life QMS’ digital focus and encapsulates the heart and soul of the business.
“The creative work is formed from the simple core idea of ‘Out of the Ordinary’ representing both the people at QMS and the strategic direction of the business. The new brand unites QMS, ensures relevance and impact, and signals the new phase the business is entering.”
Hulsbosch, managing director, Jaid Hulsbosch, added: “After an extensive internal and external stakeholder engagement program and the co-creation of a strategic brand platform, together we defined the brand’s distinct, clear purpose and unique brand strategy.
“From this foundation, the brand refresh conveys authority and differentiates QMS in the Australian marketplace.”
QMS’ new branding is being phased across its assets, including across the prestigious City of Sydney street furniture portfolio, and marketing collateral over the coming months
