Hulsbosch Creates New Look For Virgin Australia’s Loyalty Program

Hulsbosch Creates New Look For Virgin Australia’s Loyalty Program
SHARE
THIS



Aussie brand and design agency Hulsbosch has teamed up with Virgin Australia’s loyalty program, Velocity Frequent Flyer, to create new-look branding.

Part of the refresh included a redesign of the member welcome packs, with Platinum and Gold the first to hit the market.

The new member experience for Velocity Platinum and Gold members aims to deliver consistency with a sleek, premium redesign featured in the member’s welcome pack, member cards, brochures, luggage tags, and printed collateral.

Velocicty rebrand [2]

The Silver and Red welcome packs will be rolled out later this year.

To underpin the new-look brand strategy, Hulsbosch worked closely with the Velocity team to implement a process for internal integration and engagement of the business.

Hulsbosch developed an extensive brand guideline portfolio, a mini brand swatch book and internal launch video that are the cornerstone reference materials for the new design of the Velocity program.

Velocity rebrand [3]

Velocity rebrand [4]

Clare Bailey, head of account management at Hulsbosch, said: “We’re bringing the Velocity positioning to life. They needed beautiful, elegant and simple solutions to showcase who they are.

“Bold and engaging concepts integrate Velocity’s brand values, personality and essence. The impactful design elements create a look and feel that is uniquely Velocity and leverages the spirit of the global Virgin brand.”

The roll-out of the new Velocity branding has commenced for sales and marketing collateral, including social media and print advertising campaigns. It will be integrated into the Velocity digital experience later this year.

Velocity rebrand [5]

Credits (Hulbosch)

Executive creative director: Hans Hulsbosch

Director: Jaid Hulsbosch

Head of account management: Clare Bailey

Design director: Benni Weller

 

Please login with linkedin to comment

Captain's Choice Roy Morgan Research Velocity Frequent Flyer

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine