Aussie actor Hugh Jackman has reignited his friendly feud with Ryan Reynolds in a witty new campaign that again plays on the oneupmanship between the two alleged foes.
This time around Reynold’s Aviation Gin and Jackman’s Laughing Man Coffee brand are joining forces with Walmart-owned Sam’s Club to invite donations to the SickKids Foundation and the Laughing Man Foundation.
Between 10 November and 20 December, all purchases of Reynold’s gin and Jackman’s coffee will be tallied up and someone declared the winner with Sam’s Club donating equal amounts to each actor’s foundation when the campaign comes to an end.
Jackman recently tweeted: “We’re bringing our Feud to @samsclub. I only agreed to do this because it’s for 2 great foundations. And it’s always an awesome day when I get to humiliate @vancityreynolds. More soon …”
Reynolds responded: “Soon you’ll have the chance to help me humiliate @thehughjackman while also helping @sickkidsvs. #WinWin @aviationgin.”