Banking and financial services company HSBC has unveiled a new campaign that aims to help Australians realise their ambitions to buy a home that reflects their unique way of life.
Created by J. Walter Thompson Sydney, the campaign comprises TV, online video and other integrated executions, and showcases how Australian homes are the ultimate expression of our lifestyles, diverse ideas, tastes and cultures.
JWT developed the strategic approach based on this insight, and the recognition by HSBC that the most interesting thing about the bank’s customer base were their differences – not only what they have in common.
Simon Langley, executive creative director at JWT Sydney, said: “Aussies are passionate about real estate and proudly put their stamp on their home.
“Our new home loans campaign for HSBC taps into the new and wonderfully unique personalities of Australians, and how HSBC’s great rate can help their vision become a reality.”
Alice Del Vecchio, head of mortgages and third-party distribution at HSBC Australia, said: “At HSBC, our focus is on offering our customers great products, great rates and fantastic service.
“Our customer base truly reflects the great diversity that exists in Australia, and we’re delighted to bring the brand to even more Aussies through this new integrated campaign.”
Client: HSBC Australia
Creative agency: JWT Sydney
Executive creative director: Simon Langley
Creatives: Kat Thomas and Nick Doring
Production company: Rapid Films
Senior account director: James Ansell
Strategist: Brona Kilkelly
Account manager: Bronte Rohrig
Producer: Nicole Bentley
Executive producer: Susannah Phillips
Director: Alex Feggans