HSBC Celebrates Aussies’ Individualism In New Campaign Via JWT Sydney

HSBC Celebrates Aussies’ Individualism In New Campaign Via JWT Sydney

Banking and financial services company HSBC has unveiled a new campaign that aims to help Australians realise their ambitions to buy a home that reflects their unique way of life.

Created by J. Walter Thompson Sydney, the campaign comprises TV, online video and other integrated executions, and showcases how Australian homes are the ultimate expression of our lifestyles, diverse ideas, tastes and cultures.

JWT developed the strategic approach based on this insight, and the recognition by HSBC that the most interesting thing about the bank’s customer base were their differences – not only what they have in common.

Simon Langley, executive creative director at JWT Sydney, said: “Aussies are passionate about real estate and proudly put their stamp on their home.

“Our new home loans campaign for HSBC taps into the new and wonderfully unique personalities of Australians, and how HSBC’s great rate can help their vision become a reality.”

Alice Del Vecchio, head of mortgages and third-party distribution at HSBC Australia, said: “At HSBC, our focus is on offering our customers great products, great rates and fantastic service.

“Our customer base truly reflects the great diversity that exists in Australia, and we’re delighted to bring the brand to even more Aussies through this new integrated campaign.”

CREDITS

Client: HSBC Australia

Creative agency: JWT Sydney

Executive creative director: Simon Langley

Creatives: Kat Thomas and Nick Doring

Production company: Rapid Films

Senior account director: James Ansell

Strategist: Brona Kilkelly

Account manager: Bronte Rohrig

Producer: Nicole Bentley

Executive producer: Susannah Phillips

Director: Alex Feggans

Post-production company: Heckler

Sound studio: Rumble

 




Please login with linkedin to comment

HSBC j.walter thompson sydney JWT Sydney

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]