Allianz is the first client of Howatson + White, Chris Howatson and Ant White’s creative agency, which officially launched last week.
TBWA previously handled the insurance giant’s creative account.
Howatson + White has full-service remit, and will work across creative, PR, CRM, shopper and digital – but not media.
Howatson (main photo) left Clemenger Group’s CHE Proximity in late November last year, and was followed soon after by White.
Howatson said in a statement: “Allianz! We couldn’t be prouder to be working with Allianz and their other agency partners. Allianz are an ambitious team, unbelievably collaborative, and seeking solutions across the entire marketing mix. Howatson+White+Allianz – what a way to start.”
A spokesperson for Allianz added, “Allianz works with a number of agencies at any one time, currently that includes with Howatson + White. We are looking forward to bringing new creative campaigns to the market in the coming months.”
The Howtson + White team working on the account will comprise twelve people.
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