Do you know what the Japanese style of presenting in which 20 slides are shown for 20 seconds each is known as? Or if you are ‘Pinning’ something, what social platform are you in? How about what the biggest benefit of marketing automation for organisations according the ADMA engage digital State of Play Study 2015 is?
Well don’t ask us, we just came 483rd in ADMA’s IQ quiz. However if you do, or you reckon you’re a good guesser, then there’s prizes to be won including a $5,000 Accor hotel gift card, 250,000 Qantas points or $50 off ADMA course registrations!!
Simply go to the ADMA IQ quiz here and battle it out against the clock in five categories – data, creativity, technology, content and customer experience – and see if you can wrangle any bonus points.
Like all good competitions, there’s a leader board to show to your friends or say “I deliberately got a low score to not make you look bad”.
Be warned, this quiz goes down on no Who wants to a millionaire timeframe. Eddie McGuire will not mince over your answers with you. Get your answers wrong and it’s over in less than 10 seconds.
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]