Hot topics from Aus Open week one

Hot topics from Aus Open week one

The Australian Open has proved a social media “hit” with more than 743k mentions globally, excluding Facebook, according to a WeAreSocial analysis.

Week one proved a disappointment for Australia, with a string of local hopefuls knocked out, but the failures on the court have not stymied local social chatter with 12% of all social mentions coming from Australia.

The extreme heat which gripped Victoria during week one, which saw players face down their opponents in 40-degree plus heat, is one of the “biggest single stories” to come out of the Open, according to Brad Buzzard.

“Discussion about the heat peaked on January 16, the day tournament officials enforced the extreme heat policy,” Buzzard, senior analyst at WeAreSocial, said.

Heat tweets:

Serbian player Ana Ivanovic has emerged as one of the most discussed players globally, the social mentions driven by her upset defeat of world number one Serena Williams.

“The rest of the top players are the usual suspects – Federer, Williams, Djokovic, Sharapova and Nadal,” Buzzard said.

Top players mentioned globally:

But it’s a different story in Australia, “true to form, Australia touts its own players”.

“Aussies Bernard Tomic, Lleyton Hewitt and Casey Dellacqua all appear ahead of the Nadals and Federers of the world.

“Up-and-comer Nick Kyrgios takes the top spot, after his loss in which he showed true Aussie grit by playing through pain.”

For more of B&T’s Australian Open coverage see: ‘Nine labeled a mimic as tennis gods fail to smile on Seven’.

A snapshot of tweets about the Australian Open:




Please login with linkedin to comment

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]