Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations.
Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition will now allow brands to fully leverage conversational AI to create a better customer experience.
Heyday offers an enterprise-grade customer messaging platform that integrates seamlessly with e-commerce platforms and works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones (Bestseller) to deliver more personalised and rewarding customer experiences via chat and video.
“Social is the new interface of commerce and customer care,” said Tom Keiser [pictured], CEO, Hootsuite. “Modern day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales and support teams globally so they can deliver exceptional experiences at scale.”
The adoption and use of social media has increased dramatically since the start of the pandemic. Hootsuite’s Digital 2021 Report found that over 4.2 billion active social media users are spending on average two hours and twenty five minutes a day on social and messaging platforms.
A study by Edison Research found that 39 per cent of social media users expect a reply from companies within sixty minutes, yet the average response time is five hours. Through Hootsuite’s combination of automation and AI, brands can now, for the first time, respond intelligently, with personalised responses at scale in real-time. Hootsuite’s acquisition earlier this year of Sparkcentral, and now Heyday, provides brands the tools to foster more meaningful customer relationships through all stages of the buying journey.
“Hootsuite believes in the power of personalised marketing and frictionless customer experiences that build trust and relevance,” said Keiser. “The new generation of shoppers want to engage with brands by making purchases and receiving real-time customer service on social. The relationship starts and ends on social, so we’re excited to offer brands a better way to deliver successful customer experiences at scale.”
Hootsuite’s expanded ability to enable brands and organisations to meet customers on social media and 1:1 messaging apps will create an opportunity for deeper relationships.
“We created Heyday’s conversational platform to make buying from a brand as easy as messaging a friend,” said Steve Desjarlais, Co-Founder, Heyday. “Together with Hootsuite, we will bridge the gap between physical and digital brand experiences by leveraging social and messaging channels as the anchor and golden thread of the customer journey.”
Please login with linkedin to commenthootsuite
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]