Digital agency Holler Australia has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sportscar.
The top speed of the all-new Audi R8 V10 plus is 330km/h—and using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip.
The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs.
The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race. When the race is over, the user can discover highlights of this supercar at a different pace including the 449 kW 5.2-litre FSI V10 engine, LED headlights and the fixed carbon spoiler.
Kevin Goult, general manager of marketing, Audi Australia Pty Ltd, explained, “Innovation is at the heart of the Audi brand, and we’re always looking for new ways to market our vehicles and grow our business in Australia.
“With the Audi R8 Blink experience, we’ve done just that—and created a whole new way to look at performance.”
To experience the all-new Audi R8 for yourself, visit audir8.com.au
Client – Audi Australia Pty Ltd
General Manager of Marketing – Kevin Goult
Marketing Manager – Kit Bashford
Senior Executive Digital & Innovation – Josh Boyden
Senior Brand Marketing Executive – Karlien Mcleod
Digital Agency – Holler
Creative Director – Cyril Louis
Art Director – Long Truong
Copywriter – Jonathon Shannon
Designer – Drew Kilpatrick
Lead Creative Technologist – Andre Venancio
Technical Lead – Mike Hazell
Senior Front End Developer – Kiyo Nishimura
Back End Developer – Sesh Varigonda
UX Architect – Matteo Grand
Executive Producer – Michael Griffiths
Producer – Mike Montgomery
Senior Account Director – Trent Ellis
Senior Account Manager – Charlie Wileman
Production Company – Chimney
Director – Johan Polhem
DOP – Tim Tregoning
Producer – Rosie Parker
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]