Global Swedish fashion brand H&M has debuted its annual Christmas campaign – a six-part series starring US comedienne and actress Aubrey Plaza (star of Netflix’s Parks and Recreation).

The work of famed London agency Adam&Eve/DDB, the ads are shot around the fictitious and rather bleak looking ‘Hotel Mauritz’. They also feature a cameo from model and musician Adonis Bosso.

Despite Plaza’s comic stylings, the spots don’t play for laughs and aren’t particularly festive either, preferring to showcase H&M’s latest clobber than promote Christmas cheer.

The retailer has debuted the first three ads in the series, with more to be released up until Christmas. Check ’em out below: