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Reading: H&M Unveils Delightfully Oddball ‘Hotel Mauritz’ Christmas Campaign
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B&T > Campaigns > H&M Unveils Delightfully Oddball ‘Hotel Mauritz’ Christmas Campaign
Campaigns

H&M Unveils Delightfully Oddball ‘Hotel Mauritz’ Christmas Campaign

Staff Writers
Published on: 29th November 2018 at 10:13 AM
Staff Writers
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Global Swedish fashion brand H&M has debuted its annual Christmas campaign – a six-part series starring US comedienne and actress Aubrey Plaza (star of Netflix’s Parks and Recreation).

The work of famed London agency Adam&Eve/DDB, the ads are shot around the fictitious and rather bleak looking ‘Hotel Mauritz’. They also feature a cameo from model and musician Adonis Bosso.

Despite Plaza’s comic stylings, the spots don’t play for laughs and aren’t particularly festive either, preferring to showcase H&M’s latest clobber than promote Christmas cheer.

The retailer has debuted the first three ads in the series, with more to be released up until Christmas. Check ’em out below:

https://www.youtube.com/watch?v=a8lMqP6FEDQ

https://www.youtube.com/watch?v=V6KYnpO6AOc

https://www.youtube.com/watch?v=U9cjaIeiaSw

 

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TAGGED: Christmas, H&M
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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