Typically cheap and thrifty fashion house H&M has announced a collaboration with the luxury Italian brand Giuliva Heritage and released a gorgeous TVC to match.
Margherita Cardelli and husband Gerardo Cavaliere, Giuliva Heritage’s founders, are passionate about long lasting fashion in great fabrics.
Together with H&M, the couple created a modern take on Italian heritage with a collection made from materials from more sustainable sources and in line with both brands’ journey to circularity, recycled fabrics have been used throughout.
The collection will be available in selected stores worldwide from the 3rd of September.
Check out the accompanying campaign below:
