Hinge is releasing a new way to meet potential dates and a brand new visual design aimed at removing unnecessary distractions and helping daters focus on what matters most — finding someone worth deleting the app for.
On December 9th, Hinge users will see a brand new feed called Standouts that features outstanding Prompts and Photo Prompts from potential matches who are most their type. Standouts will help daters immediately focus on the people they’ll have a great conversation with so they can go from chatting to dating that much faster. To like someone in Standouts, users will only be able to send a Rose — a new, premium like meant to convey a greater level of interest.
In addition to Standouts, daters will now get to know each other in a setting inspired by the real world we hope they’ll meet in one day. Hinge’s new design has a harmonious colour palette pulled from the outside world and includes new illustrations that are imperfectly hand-drawn to better reflect the real people they’ll get to know on Hinge.
Four years ago, Hinge introduced the dating app industry to Prompts. Prompts are personality-revealing questions featured on Hinge profiles that allow users to express themselves in a unique way, making it easier to start an interesting conversation. Prompts are highly effective at creating a connection; liking a Prompt is 20% more likely to lead to a date than liking a photo. With Standouts, Hinge is bringing Prompts and users’ personalities to the forefront, so they can streamline their dating experience and zero in on the person they’ll hit it off with.
Hinge’s new update — including Standouts, Roses, and the visual refresh — will be introduced to all Hinge users globally on 9 December 2020.
Standouts is a new feed where daters’ personalities come into focus. In Standouts, you’ll see Prompts and Photo Prompts from people most your type. The new feed is designed to focus your attention on the Prompts we feel will spark a great conversation and ultimately lead to an even better date. The Standouts feed will refresh every day to show new Prompts curated specifically for you based on the previous likes and comments you’ve sent. To show someone in Standouts that you’re interested, you’ll send a Rose instead of a like to instantly shift their attention to you.
Roses are a new way to let someone know they caught your eye. When a like is not enough, send a Rose to instantly show them you’re excited to get to know them. Roses will be seen before likes, and they are twice as likely to lead to a date. You can send a Rose or a regular like in Discover, but you can only send a Rose in Standouts. Every Sunday, you’ll receive one free Rose, and you can purchase more at any time.
Hinge’s revamped design is a visual representation of the real world we want you to connect in. While other apps use bright, gem-stone colours to constantly catch your eye, our new design incorporates a range of naturally occurring purples, greens and warmer red shades that move our app to the background so you can focus on your matches. Additionally, our new illustrations take on a more human feel by showcasing hand-drawn figures with geometrically imperfect features, representative of the real people that make up our Hinge community.
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