Tough times need innovative thinking and it’s hats off – well, sort of – to Pakastani news broadcaster Abbtakk News for a rather odd piece of product placement.
Returning from an ad break, viewers were treated to its two news presenters casually slurping from a juice box.
Apparently, it was all part of a cross-promotion the brand had with Abbtakk where viewers could win free mobile data on buying the product.
However, as you’ll read from the social media reactions below, viewers were less sold on the promotion, labelling it “hilarious and saddening” in equal measure.
Unfortunately, it’s all in Urdu and so B&T can’t relay what the duo really think of their refreshing beverage. Check it out below:
Social media, of course, was quick to poke fun at the mistimed stunt. Check out some of the reactions below:
