Heinz Delivers The Fun As Weepy Holidaymaker Gets Separated From His Beloved Beans

Heinz Delivers The Fun As Weepy Holidaymaker Gets Separated From His Beloved Beans

One of baked beans’ finest moments arguably came during the Australian cricket team’s 1998 tour of India when legendary spinner Shane Warne complained he couldn’t stomach the local spicy cuisine. Not to miss an opportunity, Heinz reportedly shipped Warne and his teammates a pallet of baked beans in a now infamous marketing stunt.

Enter new work for Heinz out of the UK that plays to a very similar theme.

The witty ad from Wieden & Kennedy London is called “Too good to leave behind” and follows the travails of an English holidaymaker, presumably somewhere on the continent, who loses his luggage containing – you guessed it – his packed baked beans to ward off the perils of foreign food.

The ad was directed by Steve Rogers (famous for his work for Uber Eats) and stars comedy actor Steve Furst (famed for his work on Little Britain.)

Apparently Furst remembered “all the acting auditions I failed in my life” to help him cry on set.

It’s good fun for a legacy brand, however, B&T can’t help but think it smacks a little of holidaying Brits sneering at their continental cousins. Check it out below:

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Heinz Baked Beans

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]