Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr

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Joe Foyster receives a free haircut from Michael Douglas, whilst having a pint of Heineken at a pop-up hairdressing station at The Gregorian pub in Bermondsey, London on the first day that pubs and hairdressers re-open. Picture date: Monday April 12, 2021. PA Photo. Photo credit should read: Anthony Upton/PA Wire
B&T Magazine
Edited by B&T Magazine

Heineken UK has celebrated the reopening of British pubs and hairdressers with pop-ups in pub gardens offering visitors a free haircut with a pint.

On Monday, outdoor hospitality and hairdressers across England reopened after at least four months of lockdown to battle the spread of the coronavirus. To celebrate, Heineken UK, via Coolr agency, unveiled the ‘Shear genius!’ activation.

Featuring mobile hairdressing units set up in pub gardens in London and the West Midlands, customers will be able to have a pint and get a trim at the same time—but to be eligible, you’ll have to buy a pint of Heineken, with the haircuts taking place in a branded airstream.

According to Campaign, Shear genius! launched in London at The Gregorian pub in Bermondsey, where celebrity hairstylist Michael Douglas supplied trims on Monday.

The West Midlands pop-up will take place on Friday, 16 April at the Hobs Meadow Pub in Solihull.

The event was developed by digital agency Coolr, an agency set up by Lad Bible’s former COO, Adam Clyne.

The activation will be supported by a social media campaign that covers all Heineken channels, including a round-up film.

Visitors to the activation are also encouraged to share their experience with #ShearGenius.

In other pub-related news across the United Kingdom, supermarket chain Tesco has called for customers to “give Tesco a miss” to instead visit their favourite local pubs.

Tesco’s ‘Pop to your local if you can’ campaign reportedly ran across England’s national newspaper, on digital outdoor billboards and on social media.

Created by Bartle Bogle Hegarty London, the ad is written as a call-to-action and finishes with a variant of the familiar Tesco slogan, Campaign reports.

“Pubs have had it tough this year,” it says. “That’s why, for once, instead of telling you about our fantastic deals, we’re using this space to ask you to support them instead (as long as you feel safe to do so).

“Because right now, every little helps.”

Featured image source: Anthony Upton/PA Wire

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#EveryLittleHelps #ShearGenius Heineken UK Tesco

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