Heineken UK has celebrated the reopening of British pubs and hairdressers with pop-ups in pub gardens offering visitors a free haircut with a pint.
On Monday, outdoor hospitality and hairdressers across England reopened after at least four months of lockdown to battle the spread of the coronavirus. To celebrate, Heineken UK, via Coolr agency, unveiled the ‘Shear genius!’ activation.
Featuring mobile hairdressing units set up in pub gardens in London and the West Midlands, customers will be able to have a pint and get a trim at the same time—but to be eligible, you’ll have to buy a pint of Heineken, with the haircuts taking place in a branded airstream.
— Heineken® UK (@Heineken_UK) April 13, 2021
According to Campaign, Shear genius! launched in London at The Gregorian pub in Bermondsey, where celebrity hairstylist Michael Douglas supplied trims on Monday.
The West Midlands pop-up will take place on Friday, 16 April at the Hobs Meadow Pub in Solihull.
The event was developed by digital agency Coolr, an agency set up by Lad Bible’s former COO, Adam Clyne.
The activation will be supported by a social media campaign that covers all Heineken channels, including a round-up film.
Visitors to the activation are also encouraged to share their experience with #ShearGenius.
Today's the day! Heineken or haircut… or both? If you're in South London join us at The Gregorian, Bermondsey from 12-6pm and you'll get a free haircut with your first pint of Heineken! #ShearGenius #LockdownLifting #Heineken pic.twitter.com/WLqOY2t699
— Heineken® UK (@Heineken_UK) April 12, 2021
In other pub-related news across the United Kingdom, supermarket chain Tesco has called for customers to “give Tesco a miss” to instead visit their favourite local pubs.
Tesco’s ‘Pop to your local if you can’ campaign reportedly ran across England’s national newspaper, on digital outdoor billboards and on social media.
Created by Bartle Bogle Hegarty London, the ad is written as a call-to-action and finishes with a variant of the familiar Tesco slogan, Campaign reports.
“Pubs have had it tough this year,” it says. “That’s why, for once, instead of telling you about our fantastic deals, we’re using this space to ask you to support them instead (as long as you feel safe to do so).
“Because right now, every little helps.”
Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.
Excludes Scotland, NI and Wales.https://t.co/qfn6UJcsvP for the facts 18+ pic.twitter.com/VdMUBDXn9a
— Tesco (@Tesco) April 12, 2021
Featured image source: Anthony Upton/PA Wire
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]