B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr
Campaigns

Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr

Staff Writers
Published on: 14th April 2021 at 11:08 AM
Edited by Staff Writers
Share
3 Min Read
Featured image source: Anthony Upton/PA Wire
SHARE

Heineken UK has celebrated the reopening of British pubs and hairdressers with pop-ups in pub gardens offering visitors a free haircut with a pint.

On Monday, outdoor hospitality and hairdressers across England reopened after at least four months of lockdown to battle the spread of the coronavirus. To celebrate, Heineken UK, via Coolr agency, unveiled the ‘Shear genius!’ activation.

Featuring mobile hairdressing units set up in pub gardens in London and the West Midlands, customers will be able to have a pint and get a trim at the same time—but to be eligible, you’ll have to buy a pint of Heineken, with the haircuts taking place in a branded airstream.

Here’s to fresh trims and fresher pints 🍻✂️ #ShearGenius #LockdownLifting #Heineken pic.twitter.com/5qZJqUHsiQ

— Heineken® UK (@Heineken_UK) April 13, 2021

According to Campaign, Shear genius! launched in London at The Gregorian pub in Bermondsey, where celebrity hairstylist Michael Douglas supplied trims on Monday.

The West Midlands pop-up will take place on Friday, 16 April at the Hobs Meadow Pub in Solihull.

The event was developed by digital agency Coolr, an agency set up by Lad Bible’s former COO, Adam Clyne.

The activation will be supported by a social media campaign that covers all Heineken channels, including a round-up film.

Visitors to the activation are also encouraged to share their experience with #ShearGenius.

Today's the day! Heineken or haircut… or both? If you're in South London join us at The Gregorian, Bermondsey from 12-6pm and you'll get a free haircut with your first pint of Heineken! #ShearGenius #LockdownLifting #Heineken pic.twitter.com/WLqOY2t699

— Heineken® UK (@Heineken_UK) April 12, 2021

In other pub-related news across the United Kingdom, supermarket chain Tesco has called for customers to “give Tesco a miss” to instead visit their favourite local pubs.

Tesco’s ‘Pop to your local if you can’ campaign reportedly ran across England’s national newspaper, on digital outdoor billboards and on social media.

Created by Bartle Bogle Hegarty London, the ad is written as a call-to-action and finishes with a variant of the familiar Tesco slogan, Campaign reports.

“Pubs have had it tough this year,” it says. “That’s why, for once, instead of telling you about our fantastic deals, we’re using this space to ask you to support them instead (as long as you feel safe to do so).

“Because right now, every little helps.”

Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.
Excludes Scotland, NI and Wales.https://t.co/qfn6UJcsvP for the facts 18+ pic.twitter.com/VdMUBDXn9a

— Tesco (@Tesco) April 12, 2021

Featured image source: Anthony Upton/PA Wire

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Tesco
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bec Judd & Jess Roberts Reveal All In New Cosmetic Treatments LiSTNR Podcast
07/07/2025
Pray.Com Resurrects Jesus In AI Surprisingly Viral Marketing Videos
07/07/2025
TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
07/07/2025
Are Media’s Australian Women’s Weekly Health Summit Returns In 5 Cities
07/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?