14 April, 2021

Heineken Welcomes Reopening Of UK Pubs + Barbers With ‘Shear Genius!’ Activation, Via Coolr

Editorial Use Only
Joe Foyster receives a free haircut from Michael Douglas, whilst having a pint of Heineken at a pop-up hairdressing station at The Gregorian pub in Bermondsey, London on the first day that pubs and hairdressers re-open. Picture date: Monday April 12, 2021. PA Photo. Photo credit should read: Anthony Upton/PA Wire

Edited by B&T Magazine

Heineken UK has celebrated the reopening of British pubs and hairdressers with pop-ups in pub gardens offering visitors a free haircut with a pint.

On Monday, outdoor hospitality and hairdressers across England reopened after at least four months of lockdown to battle the spread of the coronavirus. To celebrate, Heineken UK, via Coolr agency, unveiled the ‘Shear genius!’ activation.

Featuring mobile hairdressing units set up in pub gardens in London and the West Midlands, customers will be able to have a pint and get a trim at the same time—but to be eligible, you’ll have to buy a pint of Heineken, with the haircuts taking place in a branded airstream.

Here’s to fresh trims and fresher pints 🍻✂️ #ShearGenius #LockdownLifting #Heineken pic.twitter.com/5qZJqUHsiQ

— Heineken® UK (@Heineken_UK) April 13, 2021

According to Campaign, Shear genius! launched in London at The Gregorian pub in Bermondsey, where celebrity hairstylist Michael Douglas supplied trims on Monday.

The West Midlands pop-up will take place on Friday, 16 April at the Hobs Meadow Pub in Solihull.

The event was developed by digital agency Coolr, an agency set up by Lad Bible’s former COO, Adam Clyne.

The activation will be supported by a social media campaign that covers all Heineken channels, including a round-up film.

Visitors to the activation are also encouraged to share their experience with #ShearGenius.

Today's the day! Heineken or haircut… or both? If you're in South London join us at The Gregorian, Bermondsey from 12-6pm and you'll get a free haircut with your first pint of Heineken! #ShearGenius #LockdownLifting #Heineken pic.twitter.com/WLqOY2t699

— Heineken® UK (@Heineken_UK) April 12, 2021

In other pub-related news across the United Kingdom, supermarket chain Tesco has called for customers to “give Tesco a miss” to instead visit their favourite local pubs.

Tesco’s ‘Pop to your local if you can’ campaign reportedly ran across England’s national newspaper, on digital outdoor billboards and on social media.

Created by Bartle Bogle Hegarty London, the ad is written as a call-to-action and finishes with a variant of the familiar Tesco slogan, Campaign reports.

“Pubs have had it tough this year,” it says. “That’s why, for once, instead of telling you about our fantastic deals, we’re using this space to ask you to support them instead (as long as you feel safe to do so).

“Because right now, every little helps.”

Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.
Excludes Scotland, NI and Wales.https://t.co/qfn6UJcsvP for the facts 18+ pic.twitter.com/VdMUBDXn9a

— Tesco (@Tesco) April 12, 2021

Featured image source: Anthony Upton/PA Wire

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#EveryLittleHelps #ShearGenius Heineken UK Tesco