Heckler Expands Singapore Studio & Hires Richard Mayo-Smith

Heckler Expands Singapore Studio & Hires Richard Mayo-Smith
SHARE
THIS



Australian design, animation and visual effects house Heckler has made its first international expansion, opening a studio in Singapore.

The new studio will service existing and prospective clients in south-east Asia, with experienced executive producer Richard Mayo-Smith appointed to lead the operation.

Heckler’s decision to launch in Singapore follows long-term client relationships with brands in the region including Tiger Beer, Nike, SK-II and the growing opportunity to work with other brands and agencies.

Co-founder and executive producer at Heckler, Will Alexander said: “Singapore is an increasingly important design, animation and VFX hub and having worked with a number of clients there for some time it’s right for us to have a permanent presence on the ground.

“We’re delighted that Richard, with his huge wealth of experience, will be working alongside our clients and agency and production partners, as well as continuing to grow our business in Singapore and the wider south-east Asia region.”

Mayo-Smith has been appointed as managing director and executive producer of Heckler’s Singapore studio in addition to being made a company director.

With more than 18 years experience in advertising, production, AR/VR, digital, design, and experiential production, he has worked with some of the world’s leading agencies and brands.

For two years he was executive producer at Google Zoo in Singapore, Google’s creative think tank of technologists and artists who work with brands and agencies.

Mayo-SMith was also a senior producer at Bartle Bogle Hegarty for five years, also in Singapore.

He has held senior producer roles at two of the most awarded agencies in New Zealand, Saatchi & Saatchi and Colenso BBDO and worked with clients including Singapore Airlines, Standard Chartered Bank, IKEA, Unilever, Nike and Coca-Cola.

Mayo-Smith said: “Having been based in Singapore for the last nine years, I’ve seen it grow and develop as a regional and global production hub.

“There is a lot of exciting work being done here, with many great agencies and clients and as one of the region’s leading design, animation and visual effects houses, it makes sense for Heckler to have a studio in Singapore for our existing and prospective clients.

“Our goal is to continue to push the boundaries of creativity and craft; identify and develop promising local talent; and deliver the world class service that Heckler is known for.”

Heckler’s recently appointed ECD, Luca Ionescu, will work closely with Mayo-Smith and Heckler’s clients in Singapore.

Please login with linkedin to comment

heckler Richard Mayo-Smith

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine