Heckler Expands Singapore Studio & Hires Richard Mayo-Smith

Heckler Expands Singapore Studio & Hires Richard Mayo-Smith

Australian design, animation and visual effects house Heckler has made its first international expansion, opening a studio in Singapore.

The new studio will service existing and prospective clients in south-east Asia, with experienced executive producer Richard Mayo-Smith appointed to lead the operation.

Heckler’s decision to launch in Singapore follows long-term client relationships with brands in the region including Tiger Beer, Nike, SK-II and the growing opportunity to work with other brands and agencies.

Co-founder and executive producer at Heckler, Will Alexander said: “Singapore is an increasingly important design, animation and VFX hub and having worked with a number of clients there for some time it’s right for us to have a permanent presence on the ground.

“We’re delighted that Richard, with his huge wealth of experience, will be working alongside our clients and agency and production partners, as well as continuing to grow our business in Singapore and the wider south-east Asia region.”

Mayo-Smith has been appointed as managing director and executive producer of Heckler’s Singapore studio in addition to being made a company director.

With more than 18 years experience in advertising, production, AR/VR, digital, design, and experiential production, he has worked with some of the world’s leading agencies and brands.

For two years he was executive producer at Google Zoo in Singapore, Google’s creative think tank of technologists and artists who work with brands and agencies.

Mayo-SMith was also a senior producer at Bartle Bogle Hegarty for five years, also in Singapore.

He has held senior producer roles at two of the most awarded agencies in New Zealand, Saatchi & Saatchi and Colenso BBDO and worked with clients including Singapore Airlines, Standard Chartered Bank, IKEA, Unilever, Nike and Coca-Cola.

Mayo-Smith said: “Having been based in Singapore for the last nine years, I’ve seen it grow and develop as a regional and global production hub.

“There is a lot of exciting work being done here, with many great agencies and clients and as one of the region’s leading design, animation and visual effects houses, it makes sense for Heckler to have a studio in Singapore for our existing and prospective clients.

“Our goal is to continue to push the boundaries of creativity and craft; identify and develop promising local talent; and deliver the world class service that Heckler is known for.”

Heckler’s recently appointed ECD, Luca Ionescu, will work closely with Mayo-Smith and Heckler’s clients in Singapore.




Please login with linkedin to comment

heckler Richard Mayo-Smith

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.