Australian design, animation and visual effects house Heckler has made its first international expansion, opening a studio in Singapore.
The new studio will service existing and prospective clients in south-east Asia, with experienced executive producer Richard Mayo-Smith appointed to lead the operation.
Heckler’s decision to launch in Singapore follows long-term client relationships with brands in the region including Tiger Beer, Nike, SK-II and the growing opportunity to work with other brands and agencies.
Co-founder and executive producer at Heckler, Will Alexander said: “Singapore is an increasingly important design, animation and VFX hub and having worked with a number of clients there for some time it’s right for us to have a permanent presence on the ground.
“We’re delighted that Richard, with his huge wealth of experience, will be working alongside our clients and agency and production partners, as well as continuing to grow our business in Singapore and the wider south-east Asia region.”
Mayo-Smith has been appointed as managing director and executive producer of Heckler’s Singapore studio in addition to being made a company director.
With more than 18 years experience in advertising, production, AR/VR, digital, design, and experiential production, he has worked with some of the world’s leading agencies and brands.
For two years he was executive producer at Google Zoo in Singapore, Google’s creative think tank of technologists and artists who work with brands and agencies.
Mayo-SMith was also a senior producer at Bartle Bogle Hegarty for five years, also in Singapore.
He has held senior producer roles at two of the most awarded agencies in New Zealand, Saatchi & Saatchi and Colenso BBDO and worked with clients including Singapore Airlines, Standard Chartered Bank, IKEA, Unilever, Nike and Coca-Cola.
Mayo-Smith said: “Having been based in Singapore for the last nine years, I’ve seen it grow and develop as a regional and global production hub.
“There is a lot of exciting work being done here, with many great agencies and clients and as one of the region’s leading design, animation and visual effects houses, it makes sense for Heckler to have a studio in Singapore for our existing and prospective clients.
“Our goal is to continue to push the boundaries of creativity and craft; identify and develop promising local talent; and deliver the world class service that Heckler is known for.”
Heckler’s recently appointed ECD, Luca Ionescu, will work closely with Mayo-Smith and Heckler’s clients in Singapore.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]