SBS has appointed Hearts & Science as its media agency following a closed pitching process.
The Omnicom-owned agency will handle SBS’ media buying and planning.
“SBS is pleased to appoint Hearts & Science as its new media agency following a competitive tender process. We also want to thank the dedicated team at Zenith for their work with us over the last eight years,” said Jane Palfreyman, SBS’ director of marketing.
Zenith had held SBS’ media account since 2014 and expanded its remit in 2021, taking on its performance media account duties, as well.
“Hearts & Science is delighted to be working with SBS as a leading multi-platform and diverse media brand. We were inspired by the SBS Charter and the ambition to further accelerate the digital offering including SBS On Demand,” said Jane Stanley, CEO of Hearts & Science.
“We look forward to partnering with the SBS team to build audience engagement powered by best in-class data and technology. This will allow us to deploy the full capability of our incredible Hearts & Science offering and team. We can’t wait to get started.”
