HeartKids is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign by DDB Sydney.
With CHD affecting 1 in 100 babies (one born every three hours), the multi-channel campaign captures the emotional and physical impact a diagnosis can have on Australian families.
“When you find out you’re going to be a parent, you’re filled with hopes and dreams for your child. When you find out they have a heart condition, you’re left with just one: that they’ll make it,” Heartkids said.
“This is the reality for the parents of the eight Aussie babies born with CHD every day.”
Launching with a 30-second spot that showcases just how quickly life can change when a child is impacted by CHD, the probono campaign is supported with an outdoor and digital campaign that focuses on the significance of a single heartbeat.
The campaign was coordinated by the industry’s social purpose organisation, UnLtd, with media strategy and planning by Initiative.
DDB Sydney CCO Tara Ford said: “When we look at children’s charity advertising there are accepted codes that appear time and again.
“To stand out in the category, we wanted to find a place that makes people uncomfortable enough to pay attention, but not uncomfortable enough to look away. We hope that the campaign will inspire empathy and support for the families affected by CHD.”
HeartKids digital strategy and marketing manager Dianna Crisp said: “When we embarked on this project earlier in the year, we were impressed with DDB’s dedication to the CHD community.
“Many people aren’t aware that CHD impacts eight babies a day and is the leading cause of disease-related disability, it also has no known cure. Bringing awareness to this disease is critical for the families who need to be supported.”
Credits for the campaign are as follows:
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]