Following a competitive pitch that saw them retained as Hearing Australia’s strategic and creative agency partner, The Station Agency has developed an integrated campaign to mark a major milestone in Hearing Australia’s history – its 75th birthday.
Executed nationally across TV, radio, outdoor, digital, social, and in Hearing Australia’s 170 centres, the campaign tells the story of how Hearing Australia has provided expert hearing care for Australians of all ages and backgrounds and is making it easier than ever for people across the nation to receive the hearing care they deserve.
Ian Cassidy, managing partner at The Station Agency said: “It continues to be a privilege to work on the Hearing Australia business and to see the positive difference they make to peoples’ lives across Australia. To get the opportunity to creatively tell their story was hugely rewarding for all involved and we’re proud to create a campaign that feels a step forward for what’s gone before in the category.”
Bernadette Clarke, Hearing Australia’s head of brand and marketing added: “Hearing Australia provides care to over 65,000 adults, pensioners and veterans every year, provides vital support to over 30,000 adults who have complex hearing needs and sees over 34,000 children and young adults. We have also screened over 10,000 Aboriginal and Torres Strait Islander children in more than 240 communities through our HAPEE program. Our 75th birthday campaign is the perfect way to shine a light on this amazing work.”
The Station Agency is an integrated creative agency with clients including Lion, Mutti, Beiersdorf, Caesarstone, and Toyota.
Client: Hearing Australia
Head of Brand and Marketing: Bernadette Clarke
National Campaign Manager: Karen Wilson
Creative Agency: The Station Agency
Production: T&DA and Generator United
Music/mix: The Sound Kitchen
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