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Reading: Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency
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B&T > Campaigns > Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency
Campaigns

Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency

Staff Writers
Published on: 19th August 2022 at 10:18 AM
Staff Writers
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Following a competitive pitch that saw them retained as Hearing Australia’s strategic and creative agency partner, The Station Agency has developed an integrated campaign to mark a major milestone in Hearing Australia’s history – its 75th birthday.

Executed nationally across TV, radio, outdoor, digital, social, and in Hearing Australia’s 170 centres, the campaign tells the story of how Hearing Australia has provided expert hearing care for Australians of all ages and backgrounds and is making it easier than ever for people across the nation to receive the hearing care they deserve.

Ian Cassidy, managing partner at The Station Agency said: “It continues to be a privilege to work on the Hearing Australia business and to see the positive difference they make to peoples’ lives across Australia. To get the opportunity to creatively tell their story was hugely rewarding for all involved and we’re proud to create a campaign that feels a step forward for what’s gone before in the category.”

Bernadette Clarke, Hearing Australia’s head of brand and marketing added: “Hearing Australia provides care to over 65,000 adults, pensioners and veterans every year, provides vital support to over 30,000 adults who have complex hearing needs and sees over 34,000 children and young adults. We have also screened over 10,000 Aboriginal and Torres Strait Islander children in more than 240 communities through our HAPEE program. Our 75th birthday campaign is the perfect way to shine a light on this amazing work.”

The Station Agency is an integrated creative agency with clients including Lion, Mutti, Beiersdorf, Caesarstone, and Toyota.

Credits

Client: Hearing Australia
Head of Brand and Marketing: Bernadette Clarke
National Campaign Manager: Karen Wilson

Creative Agency: The Station Agency
Production: T&DA and Generator United
VFX: Alt.
Music/mix: The Sound Kitchen

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TAGGED: hearing australia, The Station Agency
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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