Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency

Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency

Following a competitive pitch that saw them retained as Hearing Australia’s strategic and creative agency partner, The Station Agency has developed an integrated campaign to mark a major milestone in Hearing Australia’s history – its 75th birthday.

Executed nationally across TV, radio, outdoor, digital, social, and in Hearing Australia’s 170 centres, the campaign tells the story of how Hearing Australia has provided expert hearing care for Australians of all ages and backgrounds and is making it easier than ever for people across the nation to receive the hearing care they deserve.

Ian Cassidy, managing partner at The Station Agency said: “It continues to be a privilege to work on the Hearing Australia business and to see the positive difference they make to peoples’ lives across Australia. To get the opportunity to creatively tell their story was hugely rewarding for all involved and we’re proud to create a campaign that feels a step forward for what’s gone before in the category.”

Bernadette Clarke, Hearing Australia’s head of brand and marketing added: “Hearing Australia provides care to over 65,000 adults, pensioners and veterans every year, provides vital support to over 30,000 adults who have complex hearing needs and sees over 34,000 children and young adults. We have also screened over 10,000 Aboriginal and Torres Strait Islander children in more than 240 communities through our HAPEE program. Our 75th birthday campaign is the perfect way to shine a light on this amazing work.”

The Station Agency is an integrated creative agency with clients including Lion, Mutti, Beiersdorf, Caesarstone, and Toyota.

Credits

Client: Hearing Australia
Head of Brand and Marketing: Bernadette Clarke
National Campaign Manager: Karen Wilson

Creative Agency: The Station Agency
Production: T&DA and Generator United
VFX: Alt.
Music/mix: The Sound Kitchen




Please login with linkedin to comment

hearing australia The Station Agency

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]