Headway, the leading data-driven media buying company, has teamed up with market data and insights company AppAnnie.

Together, the companies have unveiled The App Marketer’s Guide to the World Cup – a whitepaper designed to help app marketers succeed.

Every year, flagship sporting events are breaking the internet with increasing viewership and the 2018 FIFA World Cup is going to be no exception. the event has been poised to set viewership and engagement records on mobile.

Headway suggests that app marketers prime campaign time is between 14 May and 15 July.

Consumers all over the world will engage with apps to watch matches, track scores, hail rides to viewing parties or matches, seek out spectators in dating apps, discuss matches on social media, and so on.

More than any other channel, mobile apps allow marketers to connect with their customers, regardless of where they are.

Create viral campaigns and raise brand awareness by creating meaningful campaigns that everyone talks about. Become part of the World Cup conversation and produce emotional content for your target.

Mobile app usage will explode, and internet penetration has grown from 42.3 per cent to 54.5 per cent from the last tournament.