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Reading: Havas Snares Michelin’s Global Media Account Away From MEC
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B&T > Media > Havas Snares Michelin’s Global Media Account Away From MEC
Media

Havas Snares Michelin’s Global Media Account Away From MEC

Staff Writers
Published on: 24th July 2017 at 8:08 AM
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Tyre manufacturer Michelin has awarded its $US100 million global media account to Havas after a competitive pitch.

Havas won the business from incumbent MEC, owned by WPP. Michelin’s global creative will continue to be handled by BWA\Chiat\Day.

In a statement, Havas group global managing director Dominique Delport said: “We are delighted to welcome global giant Michelin as our new global strategic media partner.

“Our ‘organic marketing approach’ appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future.”

A spokeswoman for Michelin said: “We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data-driven and content-powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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