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B&T > Marketing > The Harsh Truth of Inbound Marketing
Marketing

The Harsh Truth of Inbound Marketing

Staff Writers
Published on: 8th September 2014 at 8:59 AM
Staff Writers
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In 2005, Brian Halligan coined a new term that more accurately described the process for the online world: “inbound marketing.”

That brand of marketing is prevalent in social media, SEO, blogs, and podcasts to make themselves known to potential customers.

Inbound marketing is the future of company-customer interaction, as old models lose their luster to an audience that find intrusive tactics as off-putting. This new method isn’t a walk in the park, though, it severely complicates the buy-and-sell system to a degree that frightens many business owners.

Suddenly, good products, quality service, and a can-do attitude weren’t enough anymore, blogs and SEO techniques became essential, staying up to date with what’s happening in the world became a priority.

Most of the time, companies just hire online marketing companies to do all that work for them. That allows the owner to not think about the online world, and focus on the company. That comes with a risk: if an owner just hires someone to do a job they know nothing about, then there’s a good chance they’re not on the same page.

Read the full article by Clayton Wood here.

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TAGGED: Lisa Hudson, PumpTV, Starcom MediaVest Group, The Smith Family
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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