Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat.
Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the same time, it will partner with Hardhat to transform its online presence and end to end customer experience.
Nathan Dixon, head of marketing at Godfreys said: “We’re very excited to be entering the next phase of brand rejuvenation with an agency that is as enthusiastic about evolving the brand’s digital experience as we are. With a long history of providing the best professional advice, services and products, we’re looking forward to creating an online experience that not just meets, but far surpasses our customers’ needs.”
Dan Monheit, co-founder of Hardhat said: “Godfreys is an incredible Australian success story. Since day one, the team has put the customer at the heart of everything they do, disrupting retail, product and service offerings at every step of the way. We’re looking forward to helping accelerate the next step of the journey through a world class digital and CX offering.”
Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team approaching 50, builds brands through a combination of creativity and behavioural insights. Hardhat clients include DocuSign, Superhero, TAC, Bega Dairy & Drinks, Victoria University, Willed and Simply Energy.
