Reported.ly is a news venture from First Look Media that’s moving journalism directly onto social media.
For reporters, social media has become a good way to verify breaking news.
Say someone calls a newsroom and reports a shooting somewhere in the city it covers. Reporters can start calling people they know near the scene, but they can also take to Twitter. If it’s in a densely populated area, odds are, lots of other people will tweet about it, too. In fact, there are services that let a newsroom search a specific geographic area. It’s a great way to quickly find out if other people seem to be saying they saw the same thing.
In fact, it even makes it possible for regular people to make their own reports that get widely seen. For example, during this month’s massive protests against police brutality in New York City. Vinay Pulim, an engineer at Yahoo!, made a time lapse video of the marchers as they passed beneath his building. He posted the video to YouTube and shared it on Twitter. It gave some perspective on the massive scale of the action:
— Vinay Pulim (@vinayp) December 13, 2014
So, one team has decided to take their reporting directly to social media. Reported.ly is going to report the news directly on these platforms. As Andy Carvin, Editor-in-Chief and founder wrote on one of their first posts on Medium, “Forget native advertising — we want to produce native journalism for social media communities, in conjunction with members of those communities.”