The Hallway Wins UNSW Creative Account

The Hallway Wins UNSW Creative Account
SHARE
THIS



Independent creative agency The Hallway has snagged the lead creative account for the University of New South Wales (UNSW).

The latest work introduces the new brand positioning of “Australia’s Global University” which is being rolled out across all university communications and strategic plans.

The Hallway’s recent campaign – ‘UNSW World Changers’ – celebrated the inspiring and internationally important work coming out of UNSW, including a bionic eye implant, water purification research and innovations in emergency housing. The campaign asked prospective students how they could contribute to UNSW’s culture of innovation, in the process becoming a #unswworldchanger.

The print, outdoor, digital and social campaign was supported by a programmatic recruitment campaign that helped UNSW surpass The University of Sydney as the number one preference within UAC for prospective university students.

The Hallway’s CEO Jules Hall, said “At The Hallway, we’re passionate about investing in, and fostering creativity, particularly trans-disciplinary creativity. UNSW shares this commitment to new and creative approaches to education and research, balancing real world innovation with the purely academic. This is a motivating and noble outlook and we are excited about helping bring UNSW’s ambitious goals to fruition.”

Sue-Anne Chew from UNSW added: “We are delighted to be working with The Hallway. Their work strongly reinforces our vision and resonates with both future and current students and we are already seeing unprecedented results.”

Please login with linkedin to comment

ADAP.TV GYP&R junkee media

Latest News

Entries now open for Snapchat Young Lions Australia

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]