Independent creative agency The Hallway has snagged the lead creative account for the University of New South Wales (UNSW).
The latest work introduces the new brand positioning of “Australia’s Global University” which is being rolled out across all university communications and strategic plans.
The Hallway’s recent campaign – ‘UNSW World Changers’ – celebrated the inspiring and internationally important work coming out of UNSW, including a bionic eye implant, water purification research and innovations in emergency housing. The campaign asked prospective students how they could contribute to UNSW’s culture of innovation, in the process becoming a #unswworldchanger.
The print, outdoor, digital and social campaign was supported by a programmatic recruitment campaign that helped UNSW surpass The University of Sydney as the number one preference within UAC for prospective university students.
The Hallway’s CEO Jules Hall, said “At The Hallway, we’re passionate about investing in, and fostering creativity, particularly trans-disciplinary creativity. UNSW shares this commitment to new and creative approaches to education and research, balancing real world innovation with the purely academic. This is a motivating and noble outlook and we are excited about helping bring UNSW’s ambitious goals to fruition.”