B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: GSD&M Creates Awesome Wrapping Paper That Turns Traditional Gift-Giving On Its Head
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > GSD&M Creates Awesome Wrapping Paper That Turns Traditional Gift-Giving On Its Head
FeaturedMarketing

GSD&M Creates Awesome Wrapping Paper That Turns Traditional Gift-Giving On Its Head

Staff Writers
Published on: 18th December 2015 at 6:25 AM
Staff Writers
Share
2 Min Read
SHARE

A gift for the overly confident Christmas shoppers among us has arrived, and it comes in the form of freaking wicked wrapping paper for all your wicked pressies.

The message behind the new product, created by the folk at GSD&M, is to stop being unsure of your presents and to completely own them, stand up and say, I nailed this year’s gift-giving.

The wrapping paper  is sold at Etsy, and replaces boring ‘Joy to the World’ and ‘O Holy Night’ with outrageous phrases like ‘Grab a mop, because you’re about to wet yourself’ and ‘Stop with the foreplay and let’s get down to business’.

Talk about cocky gift-giving!

OCWP3 OCWP7

OCWP2

“There is so much anxiety associated with holiday gift giving,” GSD&M group creative director Ryan Carroll told AdWeek.

“Did I get the right gift? Will they like it or just return it? Should I include the gift receipt? We loved the idea of swinging the pendulum in the opposite direction and creating something cocky or brash for those occasions when you know you nailed it.”

“When you give the perfect gift, it takes everything you have not to tell the person how amazing it is. Now you can let your wrapping paper do the talking for you. Also, we really wanted to use a ‘Pee yourself’ joke.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Pepsi MAX, PLAYGROUND XYZ
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Retail OOH Has Evolved, But We Still Plan & Buy Like Its 2015
24/06/2025
It’s Friday Wins Coles Owned Swaggle Pet Store Creative Account
24/06/2025
Tennis Legends Trade Serves For Slots In Charity Edition Of Tipping Point
24/06/2025
Fabulate Reveals The Fastest Growing Creators: “People Scroll Looking For Content That Feels Real”
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?