This year due to COVID-19 restrictions, Growth Tank will host the first ever Youth Marketing Australia (YMA) event virtually on 3rd & 4th September 2020 with complimentary tickets available for Australian marketers joining from the comfort and safety of their living rooms.
Youth Marketing Australia (YMA) 2020 is a two day, thoughtfully curated event designed to help marketing professionals keep up with the fast-paced, tech-savvy, ever-evolving demographic – Generation Z.
Over the past four years, Growth Tank has hosted speakers from international companies such as Facebook, Airbnb, LinkedIn, Optus, BuzzFeed, Instagram and Microsoft.
This instalment of YMA will see presentations from proven experts to industry leaders from Facebook, McCrindle, BuzzFeed, McKinsey & Company, Planet Youth, Kellogg’s, Alley, Marquee Studios, Youth Insight, We Are Social, The Right Fit and more to be announced soon. Each speaker will delve into recent youth focussed marketing campaigns, detailing their hurdles, techniques and overall success.
YMA2020 will arm attendees with the tools and know-how to win over the most ambitious, influential and diverse generation yet.
Tickets are now on sale for businesses and marketers seeking actionable marketing tactics, future-proofing strategies and candid insights from real-life case studies. The best thing is the tickets are free!
David Willey, Founder of Growth Tank, said: “With buying habits, spending patterns and behaviour evolving we think it’s more important than ever to understand what makes Gen Z tick. Now marketers can learn all this, and more, from the comfort of their sofa.”
“Gen Z currently accounts for more than 40% of all consumers; however, brands and businesses are already missing out due to ineffective marketing strategies. Brands need to take a proactive approach when it comes to segmenting this hard to entertain demographic – Generation Z,” he continued.
Further commenting: “Businesses and brands should ask themselves whether they know how to deal with today’s youth; are they actively building effective marketing strategies which are consistent and based on the latest insights and best practice. YMA will uncover all of this in one place with input from all of the biggest influencers”,
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